Created a visual narrative for Fabletics’ Women’s Activewear e-commerce that marries innovation, style, and fitness. Oversaw styling, hair and makeup, lighting, and photography to capture the essence of an active lifestyle. Directed models to create dynamic movements that highlight the collection’s superior fit and functional features. Images provide a harmonious blend of performance and fashion, speaking to those who demand their activewear to be as vibrant and expressive as they are.