Dimmers
Services: Art Direction, Production, Styling, Set Design
Directed the launch of Stoggles’ first light-responsive lenses, Dimmers. The concept showcases the lenses’ adaptive ability and stylish quality along with their ease of use. Oversaw styling, set design, lighting, and videography to ensure marketing message were conveyed while staying true to the brand’s identity.
Dimmers are lenses that automatically adjust to changing light conditions. This feature eliminates the need to switch between glasses and sunglasses when going indoor or outdoor. The commercial follows a talent going about her daily activities while demonstrating the ease that comes with not needing to swap out glasses.
Seamless sight in any light.
Email Campaign
Incorporated visuals and language that speaks to the convenience of the Dimmers.
