Monochrome

As a protective eyewear brand, Stoggles has a built a reputation as a reliable workplace staple. Now branching into lifestyle with Monochrome, customers are encouraged to step outside and embrace adventure. It's a concept that showcases scenarios where anyone can maintain a sense of style while ensuring eye protection.

For this campaign, I directed styling, photography, and videography to emphasize the harmony of the matching colored frames and lenses. Creative assets highlighted the seamless blend of frame and lens colors, symbolizing the fusion of fashion and function that accompanies outdoor exploration. These visuals communicate an adventurous aesthetic while redefining protective eyewear for the great outdoors.

Services: Art Direction

Combining aspirational imagery with language that inspires outdoor activities. Customers are invited to explore the Monochrome collection, as well as the outdoors.

Email Campaign

Social Content

Playful lifestyle reels for social media using BTS footage.

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Dimmers